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AUCTION HIGHLIGHTS/Rolex

Rolex "Great White"

10.22.15

The Geneva Watch Auction: TWO
7 & 8 November 2015, La Reserve
HIGHLIGHT: LOT 174

In 1977 around the 5.2 million serial number, production of Rolex’s Double Red Sea Dweller ceased. Around the same time, a new generation of reference 1665 was launched, no longer featuring the red lettering on the dial and fitted with differently inscribed casebacks. Thanks to its purity on the dial, lacking any bright colors, collectors refer to this model as the "Great White".

During the next four years, different "Great White" dial variants were produced by Rolex and scholarship today divides them into five typologies ranging from Mark 0 to Mark 4, the rarest by far being the Mark 0.
The Mark 0 Sea Dweller dial is considered a transitional dial and is easily identifiable thanks to two features, notably the Sea Dweller model name being longer than the 2000ft=610m line underneath as well as the number 6 being closed. These dials were made by Lemrich & CIE.

The present example is overall in lovely condition, and stands out by its homogeneously aged luminous material on the hour markers, hands, and little pearl on the bezel. It even retains some of the original black enamel that filled the caseback’s engravings.

What may appear across the room to be a standard Rolex diver’s watch, is in fact when viewed up-close as one of the rarest treasures in the field of collectible vintage Sea-Dwellers.

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