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Heuer Auction Highlight: The First TAG Heuer Autavia Jack Heuer Limited Edition (N°1/1932)


TAG Heuer is celebrating Jack Heuer's 85th birthday, and it is doing so with the release of a new limited edition Autavia, a chronograph designed under his leadership of the brand in 1962. The  manufacturer's latest watch is based on the current interpretation of the Autavia which the Swiss manufacture re-launched earlier this year.

Important details such as the old school Heuer and Autavia logos were kept by TAG, but other features were inevitably given the 21st century treatment. The new case measures 42mm, up 3mm from the original design, and the watch houses one of the company's latest self-winding movements.

Here's a look at the prototype which was in our office a couple of weeks ago. The caseback of the auction piece will be numbered 1/1932.

The new limited edition Autavia introduces a fresh dial configuration, very different to the old Autavia made famous by Formula One driver Karl Jochen Rindt during the 1960s. In fact, TAG Heuer has reversed the dial configuration, choosing a silver sunray brushed dial with black "azurage" subcounters in a classic panda configuration. This was done following Jack Heuer's personal input. His signature and the Heuer family crest are both engraved in the caseback.

The Autavia TAG Heuer is putting up at auction. Note: The hash marks of the 30-minute register at 3 o'clock have changed ever so slightly.

This particular model, No. 1 in a limited series of 1,932 watches (a number chosen after Jack Heuer's birth year). It will be only modern watch featured in our Heuer-themed sale, which features the collections of Richard Crosthwaite and Paul Gavin, and it will be the final lot of the sale.

It was generously donated by TAG Heuer and all the proceeds of its sale will be donated to "Save the Children," which is the largest independent children's rights organization. The watch comes with an original box, warranty card and a hardcover copy of Autavia - Story of an icon. It will be sold with no reserve.

The TAG Heuer Autavia Jack Heuer Limited Edition (N°1/1932) will be Lot 43 of "The Crosthwaite & Gavin Collection: Exceptional Heuer Chronographs from the Jack Heuer Era." For more information, please visit the official TAG Heuer website.